RALEIGH, N.C.–(BUSINESS WIRE)–
State Employees’ Credit Union (SECU) just concluded its 8th
annual Youth Saving Challenge and the Credit Union’s FAT CAT and Zard
youth members definitely showed they were up for the challenge! Held
April 23-27, 2012 in conjunction with National Credit Union Youth Week
and North Carolina’s Financial Literacy for Youth Month, the Credit
Union Saving Challenge featured a superhero theme to deliver its
campaign with a “Be A Credit Union Super $aver” message. The week-long
Challenge resulted in nearly 18,500 members using their “saving power” –
opening over 600 new youth accounts and depositing more than $3 million!
This year’s participation offered young members the chance to win a
Kindle Touch 3G E-Reader. When a deposit was made to any FAT CAT or Zard
share account during the week, the accountholder was automatically
entered into a random drawing. One FAT CAT and one Zard member will be
awarded a Kindle Touch E-Reader for their efforts.
To promote this year’s campaign, branch personnel created eye-catching
superhero displays and used educational games and activities to
demonstrate the importance of developing good saving habits. In
addition, SECU’s 241 branches held various youth appreciation events and
gave financial literacy presentations at local schools and within
branches in support of National Credit Union Youth Week and April’s
Financial Literacy for Youth Month.
With a primary focus on financial education, SECU’s youth programs
include FAT CAT for children under 12, and Zard for teens 13-19, with
over 212,000 members in the combined programs. Both FAT CAT and Zard are
designed to educate youth on basic financial concepts and assist parents
in teaching their children the benefits and value of managing money
wisely. SECU personnel use a FAT CAT “Smart Money” workbook and its
popular mascot to help teach its youngest members and utilize Biz Kid$
and NEFE (National Endowment for Financial Education) curricula for
middle and high school students, respectively. Each youth program has a
dedicated website, www.cufatcats.org
along with quarterly educational newsletters to complement the
Gary Hooper, Vice President of SECU’s Raleigh-Louisburg Road branch
comments, “The Saving Challenge is an exciting event for our young
members and employees, offering a fun and educational approach to help
children learn the value of saving at an early age. The enthusiasm and
talent of our staff to plan Youth Week events and activities that
children can relate to shows our youngest members how important they are
and how much fun saving can be!”
SECU is a not-for-profit financial cooperative owned by its members.
SECU has been providing the employees of the State of North Carolina and
their families with consumer financial services for almost 75 years.
Currently serving over 1.7 million members, SECU provides services
through 241 branch offices, nearly 1,100 ATMs, 24/7 Contact Centers and
a website, www.ncsecu.org.
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