New Belgium Brewing Company of Fort Collins, CO recently announced that it will begin distribution in the State of Michigan in late August.
The Colorado-based brewery, most famous for its ‘Fat Tire Amber Ale,’ have inked deals with 22 Michigan distributors to carry its beer starting in August. The recent deal will in turn bring New Belgium’s distribution footprint to 29 states and the District of Columbia.
“We’re incredibly excited to start shipping beer to Michigan,” said New Belgium spokesman Bryan Simpson. “It’s a craft savvy state with a strong tradition of producing creative and innovative beers. We look forward to joining that community and helping to grow the fan base for craft beer.”
New Belgium will roll out 22-oz bottles initially with draft and 12-oz bottles to soon follow. Collaborative plans between New Belgium and various Michigan brewers are also in development.
New Belgium’s wholesaler network in Michigan includes: Anderson Distributing Co, Atlas Distributing, Bud Distributing, Earl Smith Distributing, Fabiano Brothers, Floral City Beverage, Four Seasons Beer Distributors, Great Lakes Distributing Co., Griffin Beverage, H. Cox Sons, Hubert Distributing, Huron Distributing, Ludington Beverage, Main Beverage, Marchetti Distributing, Mervenne Beverage, O W, Peterlin Distributing, Peteprin Distributing, Pike Distributing, Tyler Sales Co and Westside Distributing Co..
New Belgium Brewing Company, famously known as the producers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991.
The Colorado-based brewery produces nine year-round beers, which include Fat Tire Amber Ale, Ranger IPA, Shift Pale Lager, Belgo IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey and Trippel as well as a host of seasonal releases.
In addition to producing craft beers, the brewer engages in programs such as employee ownership, open book management and environmental stewardship.
For more information on New Belgium Brewing visit their website at www.newbelgium.com.
Contact staff writer Chris Laine at 248-745-4673, email@example.com or follow him on Twitter @topherlaine.