Tour de Fat 2013 to roll through 12 cities
FORT COLLINS, CO (BRAIN)—Now in its 14th year, New Belgium Brewing’s Tour de Fat bikes-and-beers festival will visit a dozen cities in 2013.
Tour de Fat celebrates the bicycle, showcases New Belgium beers, and provides eclectic and engaging entertainment for all. The event is free, but all proceeds from food and beer go to local biking groups. Tour de Fat has raised a total of more than $2 million for nonprofit organizations.
“Tour De Fat brings together entire communities to celebrate the bike as a vehicle for social change and good-time fun,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “This is a chance to see world-class entertainment in your own backyard with a beer in hand while you raise money for bike advocacy. That’s like a win-win-win situation.”
The dates and locations for Tour de Fat 2013 are:
May 11: Atlanta, Georgia, Piedmont Park
June 1: Washington, D.C., Yards Park
June 15: Durham, North Carolina, Diamond View Park
June 22: Nashville, Tennessee, Centennial Park
July 13: Chicago, Illinois, Palmer Square
July 27: Minneapolis, MN, Loring Park
Aug. 17: Boise, Idaho, Ann Morrison Park
Aug. 31: Fort Collins, Colorado, Civic Center Park Area
Sept. 7: Denver, Colorado, City Park
Sept. 21: San Francisco, California, Golden Gate Park
Sept. 28: San Diego, California, Golden Hill Park
Oct. 5: Tempe, Arizona, Tempe Town Beach
Article source: http://www.bicycleretailer.com/north-america/2013/03/20/tour-de-fat-2013-roll-through-12-cities
Share and Enjoy
Categories: Fat Loss Diary Tags: MN, New Belgium Brewing, Piedmont Park June, Tour De Fat
New Belgium Reveals ‘Tour de Fat’ Schedule
FT. COLLINS, Colo. — New Belgium Brewing today announced the long-awaited Tour de Fat 2013 schedule. The tour, now in its 14th year, will spin into 12 cities across the nation. This daylong festival in the park celebrates the bicycle, showcases New Belgium beers, and provides eclectic and engaging entertainment for all.
The event is free, yet all proceeds from food and beer go to local biking groups. Over its course, Tour de Fat has raised more than $2 million for nonprofit organizations.
Each festival kicks off with a police-escorted bicycle parade through city streets in celebration of the bike. Costumes are encouraged but not mandatory, though the truly aware come prepared. Each parade route is designed for people of all skill levels, wrapping up at the park for a day of both sensory stimulation and relaxation.
After the parade, the festival stages heat up with national musical acts, touring comedy groups, artistic ensembles and unexpected entertainment. New this year is the opportunity to heighten your beer knowledge through beer contests, providing the chance to explore new brews and revel in a unique lineup of New Belgium selections. Kids of all ages can test their bicycle prowess on art bikes, dance in the grass and explore a wide variety of games and activities, such as giant versions of telephone and Plinko.
“Tour De Fat brings together entire communities to celebrate the bike as a vehicle for social change and good-time fun,” said Matt Kowal, New Belgium Brewing’s Tour de Fat Impresario. “This is a chance to see world-class entertainment in your own backyard with a beer in hand while you raise money for bike advocacy. That’s like a win-win-win situation.”
One brave role model in each city will volunteer to trade their car for a bike and live car-free for at least one year. With a ceremonial pledge and a handing over of car keys, the celebrated figure commits to a year of human transport on the fully loaded commuter bike of their choosing. The crowd goes wild and the seed is planted: one inspired person on two wheels can make a difference in each of our communities.
Car-for-Bike Swappers are chosen after submitting an application describing why they are ready to give up their vehicle for the gift of two wheels.
Tour de Fat seeks to leave as small an environmental imprint as possible. Each stop has a solar-powered stage decked out in recycled materials and vendors who operate off the grid. In addition, the festival trucks and transport use biofuel sourced from recycled waste oils. Here is how you can do your part:
- Please bring only what you need;
- Compost and recycle your waste at convenient stations;
- Ride your bike or carpool with friends and family;
- Spread the word about bikes – we will show you how!
In 2012, Tour de Fat traveled to 15 cities, attracting a total of 74,400 festival attendees and 47,150 parade cyclists. In addition, the festival had an impressive 86 percent diversion of waste from landfills. Tempe, Ariz., raised the most money ($87,216) and New Belgium’s hometown of Ft. Collins, Colo., had the most parade riders and festivalgoers with 21,000 people.
Tour de Fat 2013 will cycle through each of the following cities*:
Atlanta, GA: May 11 Piedmont Park *new location*
Washington, DC: June 1 Yards Park
Durham, NC: June 15 Diamond View Park
Nashville, TN: June 22 Centennial Park
Chicago, IL: July 13 Palmer Square
Minneapolis, MN: July 27 Loring Park
Boise, ID: August 17 Ann Morrison Park
Fort Collins, CO: August 31 Civic Center Park Area
Denver, CO: September 7 City Park
San Francisco, CA: September 21 Golden Gate Park
San Diego, CA: September 28 Golden Hill Park
Tempe, AZ: October 5 Tempe Town Beach
*additional schedule details will be released closer to the event.
About New Belgium Brewing Company
New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100 percent employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Rampant Imperial IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Abbey Belgian Ale and Trippel.
Brewery:
New Belgium Brewing Co
Website:
http://www.newbelgium.com
Address:
500 Linden St
Fort Collins, CO 80524
United States
Article source: http://www.brewbound.com/news/2013/new-belgium-reveals-tour-de-fat-schedule
Share and Enjoy
Categories: Fat Loss Diary Tags: Black Ale, New Belgium, New Belgium Brewing, Shift Pale Lager
Whole Foods auctioning Fat Tire Ale bicycle
Whole Foods at 3202 W. Friendly Ave. in Greensboro is auctioning off a bicycle at 6 p.m. on Friday. The auction is a promotion for Fat Tire Ale from New Belgium Brewing and is also to benefit school gardens. The unique, limited-edition custom cruiser is made by Felt bicycles and was commissioned by New Belgium. You can see the bike starting at 4 p.m. in the parking lot of Whole Foods at Friendly Center. There will also be beer sampling, a football toss and a chance for free New Belgium swag.
Article source: http://www.news-record.com/blog/65456/entry/153499
Share and Enjoy
Categories: Fat Loss Diary Tags: Friendly Ave, New Belgium, New Belgium Brewing, Whole Foods
STATE: New Belgium Brewing, makers of ‘Fat Tire,’ begin Michigan distribution …
New Belgium Brewing Company of Fort Collins, Colo. will begin distribution in Michigan starting August 27.
The Colorado-based brewery, most famous for its ‘Fat Tire Amber Ale,’ has inked deals with 22 Michigan distributors to carry its beer starting August 27. The recent deal will bring New Belgium’s distribution footprint to 29 states and the District of Columbia.
Select beers from Fort Collins-based brewery will be available in Michigan beginning August 27. New Belgium will initially roll out 22-ounce bottles of Fat Tire, Ranger IPA, Trippel, Shift and Red Hoptober, as well as Lips of Faith offerings Super IPA (with Alpine Brewing) and Biere de Mars; where draft beer will follow distribution in October.
To coincide with entering the Great Lakes State, New Belgium Brewing and Michigan-based Brewery Vivant are launching the first of two collaborative beers. “Escoffier”is being brewed in Grand Rapids and will be distributed through Brewery Vivant’s network. The beer is named after the French master chef of the same namet’s deep amber in color and uses one of Brewery Vivant’s house Belgian yeast strains, as well as wild yeast from New Belgium called Brettanomyces Bruxellensis.
“Michigan has already been a great partner with a broad network of breweries, distributors and beer lovers,” said Bryan Simpson, New Belgium’s spokesman. “Working with Brewery Vivant has been a great way to meet and work with local brewers while making something new and unique for both breweries.”
A release party is scheduled at Brewery Vivant on August 27, followed by a Michigan release of draft and signature 16-ounce cans. A second beer will be brewed in Fort Collins and released through New Belgium Brewing’s national network. The second beer will be part of the Lips of Faith series, available in 22-ounce bombers and draft in November.
New Belgium’s Michigan wholesaler network includes: Anderson Distributing Co, Atlas Distributing, Bud Distributing, Earl Smith Distributing, Fabiano Brothers, Floral City Beverage, Four Seasons Beer Distributors, Great Lakes Distributing Co., Griffin Beverage, H. Cox Sons, Hubert Distributing, Huron Distributing, Ludington Beverage, Main Beverage, Marchetti Distributing, Mervenne Beverage, O W, Peterlin Distributing, Peteprin Distributing, Pike Distributing, Tyler Sales Co and Westside Distributing Co..
In addition to producing craft beers, New Belgium engages in programs such as employee ownership, open book management and environmental stewardship.
For more information on New Belgium Brewing, visit their website at www.newbelgium.com.
Contact staff writer Chris Laine at 248-745-4673, chris.laine@oakpress.com or follow him on Twitter @topherlaine.
Article source: http://www.thenewsherald.com/articles/2012/08/23/news/doc50352abbe7212619483041.txt
Share and Enjoy
Categories: Fat Loss Diary Tags: Brewery Vivant, Fort Collins, New Belgium, New Belgium Brewing
Prost! Enjoyable Fat Tire Amber Ale recalls cycling days
Summer’s nearly here, and I didn’t win a coveted spot in Sierra Nevada’s Beer Camp.
I’m not discouraged. New Belgium Brewing is offering a new contest that doesn’t require me to produce a feature-length video testimonial, just fill in a few lines on their website. The uber-green Colorado brewers are promoting bicycles, Fat Tire Amber Ale and minimal environmental impact by giving away 2500 Fat Tire logoed cruiser bikes. Although my long-ago obsession with bicycles was brief, I’d give it another try for such cool beer swag.
My dream bicycle didn’t come along until I was 9 or 10. My siblings and I shared a stable of high-bar, banana-seat Huffy’s held together with hose clamps, foxhole prayers and coats of cheap spray paint, rounded out by a hard-living Big Wheel, perpetually ridden at such velocity that all three wheels were rarely on the ground.
My learning curve was particularly steep. I couldn’t get the hang of pushing backwards on the pedals to brake. The adrenaline spike of near-death-by-Mack-truck gave my brain the boost it needed to finally master the brakes, and I earned a bicycle of my own — a yellow high-fender, knobby-tired, faux-suspended homage to the bumble-bee yellow Yamaha of my motocross hero, Bob “Hurricane” Hannah.
The more I pedaled, the more I understood that a motor was key to the high-speed, high-flying maneuvers I so admired of Bob and his motorcycle. Unable to reconcile truth with imagination, my bicycle became mere transport, hardly better than walking.
It seems nearly as long since my one and only experience with Fat Tire, the beer. In the interest of knowing what I and my Fat Tire bike would be advertising, I picked up an eco/beach/hiking friendly four-pack of full-pint cans that perfectly filled my full pint glass with sparkling, clear amber ale.
The senses are not overwhelmed by bold scent or flavor, but that really isn’t the mission here. The malts are lightly caramel sweet and well balanced by mildly citric and peppery hops. Light in body and effervescent with a moderate 5.2 percent ABV, Fat Tire is just a nice, enjoyable beer that won’t tempt a raised pinkie finger while drinking.
It may no longer excite hard-core beer geeks, but it’s an excellent gateway beer for anyone intrigued by craft beer, but not quite ready for the deep end. As such, Fat Tire sits nicely alongside Samuel Adams as a well-crafted and widely available alternative to the usual gas station beer cooler line-up and won’t make me feel cheap when I ride my new bike.
Prost!
Share and Enjoy
Categories: Fat Loss Diary Tags: Bob Hurricane Hannah, Fat Tire, New Belgium Brewing, Samuel Adams